why include translation in your email marketing strategy?

If you've made it this far, you may now find yourself working on your email marketing strategy  and looking for ways to make it more persuasive and effective. In addition, you may be thinking about reaching out to new customers who speak different languages than yours, but who are also part of your target audience.

Connecting with your customers through email can be a more complicated task than it seems.

If you've asked yourself, "why aren't my email marketing strategies working?", keep reading this article.

We will give you the keys to develop a successful email marketing strategy and the answer to multiply your reach with translation.

what is it and how to create an email marketing strategy?

An email marketing strategy is the approach, tactics and actions that are implemented to achieve pre-established objectives through email. 

Of course, you can perform a mass email marketing action without further ado, but if this is not based on a strategy, it is very likely that you will get a very low open rate and that your action will not achieve relevant results.

The contacts in your database have agreed to receive your emails because they expect some kind of valuable information from you, and to tailor this information you first need to know and segment your audience. This way you will carry out personalized campaigns that will interest them enough to open your email and perform the action you propose in it.

Therefore, for the email marketing strategy to make sense and be effective, the following steps must be followed:

Study of the situation

It doesn't matter if it's your first email marketing campaign or your fifth. Analyzing the initial or current situation is vital to avoid repeating ineffective actions or making mistakes. Knowing how to identify our opportunities is essential for setting SMART objectives SMART. 

Likewise, reviewing the actions followed by your competitors is another decisive point to know how to start and where to approach our leads.

Audience segmentation and contact list

As we said, to achieve a solid email marketing strategy, it is essential to segment your target audience. In this way, you will be able to understand the end user, their tastes, needs and demands. 

Compiling information and implementing it in your database will be as important as the emails you send.  

Customized content

If you do a good job of analysis and research, customizing content should not be too difficult. 

Maximum email personalization is one of the most effective and beneficial methods. Therefore, one of the main objectives of any email marketing strategy is to offer individualized and high-value content to your contacts. 

This is a vital point where you can develop an emotional connection with your contacts and build trust through effective communication.

Choosing the right CRM platform

The platform you use to manage your contacts must adapt to your needs in terms of design, organization and information management. Some email marketing software is not powerful enough to handle so much data. 

Managing and controlling all your email actions through a single email marketing tool will help you optimize and focus your efforts on the quality and effectiveness of your campaigns. A CRM platform like HubSpot will allow you to design emails, manage lists, send messages, analyze results and report on campaigns, all centralized on the same platform.

If you want to know more about HubSpot and our solutions for a multilingual email marketing strategy, take a look at the following article where we tell you more about it. 

Multilingual email marketing: multiply the reach of your strategy by translating emails into other languages

With multilingual email marketing you will reach more customers, even if they don't speak your language.

There are many companies that have detected a great growth in their web traffic and a greater reach of their commercial actions thanks to email marketing in different languages. By adopting a multi-language strategy, the results are multiplied,  only requires a translation that really allows you to establish a good communication with your target market customers without altering your brand message.

In this way, they create relationships with new customers, build customer loyalty in a more stable manner and obtain more business opportunities. 

Succeed by translating your email marketing campaigns 

Choose the target markets you want to impact:

Segmenting target markets improves the impact and open rate of emails by up to 15%. 

To achieve this, it is essential to have the demographics of preference, the source of acquisition, buying habits, lead score and the stage of purchase in which the contacts are.

All the computed information needs the last push to achieve the desired effectiveness: the translation of all the content. 

Don't just translate, localize your content

do you think the literal translation will be understood in the same way in all cultures and content types? Nothing could be further from the truth.

For the email marketing strategy to work, all the content you offer must be correctly adapted to the cultural and local environment. It's a step beyond simple translation, it's about localization localization.

Work with professional translators

The method that best ensures smooth and effective communication is professional translation, with accredited linguists who not only know the cultural and language differences, but also the specific terminology of your industry. 

This way, you can rest assured that nothing will be lost along the way when translating your content into another language: your strategy will retain the same impact and meaning in the different languages. 

Your best asset can be a translation agency that works with translators specialized in marketing, transcreation, localization and SEO. 

do you already know iDISC? It is one of the leading agencies in the sector, with a long history and a team of more than 2,000 professional translators worldwide.

We hope this article helped you to get to know us a bit better. If you are still wondering why you should hire iDISC as your professional translation company, feel free to get in touch. We will be delighted to help you.